Client: Self-initiated project
Founders: Nathan Smith, Sam Smith
2016–19
ME & EU
ME & EU is a collection of postcards written and designed by UK-based creatives that were sent across Europe as a means to reconnect the UK with the EU in the wake of Brexit.
At a time of introspection, ME & EU aspired to look outwards, to reach beyond island shores and reconnect. And as the British government formally triggered Article 50 of the treaty on the European Union, 116 postcards were mailed out across all remaining 27 EU countries.
The ME & EU postcards provided an intimate medium for individuals wishing to remain in touch to express their message visually: many are quiet, personal, and heartfelt, others are dissenting and defiant. But together, they form a powerful and passionate voice with an underpinning spirit of humour and positivity. Collectively, they’re a visual narrative of a country in transition.
This creative, collective view of Brexit is now documented in the ME & EU postcard book. Through its perforated, tear–out format each postcard is able to be physically used as a means to continue the dialogue with our EU neighbours.
![The ME and EU postcard collection in an angled grid.](https://assets-global.website-files.com/6240a56b8ba761034db992c8/6361cd4559a8ce292f200f20_ME-and-EU-Postcards-Collection-Quarter-view.jpg)
![ME and EU UK postcard entry by Sarah Bethan Jones. Front Design.](https://assets-global.website-files.com/6240a56b8ba761034db992c8/6361cb91f1124abb1890f7aa_Sarah%20Bethan_Front.webp)
![ME and EU UK postcard entry by Sarah Bethan Jones. Back Design.](https://assets-global.website-files.com/6240a56b8ba761034db992c8/6361cb9192b19d3b0975f2f1_Sarah%20Bethan_Back.webp)
![ME and EU UK postcard entry by Stephen Maurice Graham. Front Design.](https://assets-global.website-files.com/6240a56b8ba761034db992c8/636291f810fc9d91e203be3a_Stephen%20Maurice%20Graham_Front.jpg)
![ME and EU UK postcard entry by Stephen Maurice Graham. Back Design.](https://assets-global.website-files.com/6240a56b8ba761034db992c8/6362926adef8ee6c2f442f4b_Stephen%20Maurice%20Graham_Back.jpg)
![ME and EU UK postcard entry by Jim Sutherland. Front Design.](https://assets-global.website-files.com/6240a56b8ba761034db992c8/6361cbcf776dc151947773ea_Jim-Sutherland_Front.webp)
![ME and EU UK postcard entry by Jim Sutherland. Back Design.](https://assets-global.website-files.com/6240a56b8ba761034db992c8/6361cbce4bfbf5022bbbdfb8_Jim-Sutherland_Back.webp)
![ME and EU UK postcard entry by Patrick Thomas. Front Design.](https://assets-global.website-files.com/6240a56b8ba761034db992c8/6361cbcef1124a324190f90f_Patrick%20Thomas_Front.webp)
![ME and EU UK postcard entry by Patrick Thomas. Back Design.](https://assets-global.website-files.com/6240a56b8ba761034db992c8/6361cbcfba45dd6abd7ec07b_Patrick%20Thomas_Back.webp)
![The ME and EU postcard collection in a grid.](https://assets-global.website-files.com/6240a56b8ba761034db992c8/6361cd4544c7fb87426782bb_ME-and-EU-Postcards-Collection-Grid-view.jpg)
![ME and EU EU postcard entry by Studio MUT. Front Design.](https://assets-global.website-files.com/6240a56b8ba761034db992c8/636291f910fc9d313303be40_Studio%20MUT_Front.jpg)
![ME and EU EU postcard entry by Studio MUT. Back Design.](https://assets-global.website-files.com/6240a56b8ba761034db992c8/636291f84f186e2cbeeb1b56_Studio%20MUT_Back.jpg)
![ME and EU EU postcard entry by Noemie Girard. Front Design.](https://assets-global.website-files.com/6240a56b8ba761034db992c8/63629236cb8c6bcc0e60b3bf_Noemie-Girard_Front.jpg)
![ME and EU EU postcard entry by Noemie Girard. Back Design.](https://assets-global.website-files.com/6240a56b8ba761034db992c8/636291f964da075f8c0778f9_Noemie-Girard_Back.jpg)
![ME and EU EU postcard entry by Max Guther. Front Design.](https://assets-global.website-files.com/6240a56b8ba761034db992c8/636291f913e344800107920c_Max%20Guther_Front.jpg)
![ME and EU EU postcard entry by Max Guther. Back Design.](https://assets-global.website-files.com/6240a56b8ba761034db992c8/636291f9396f0a17f3544d24_Max%20Guther_Back.jpg)
![ME and EU EU postcard entry by Studio Dumbar. Front Design.](https://assets-global.website-files.com/6240a56b8ba761034db992c8/636291f902599b65543c2e65_Studio%20Dumbar_Front.jpg)
![ME and EU EU postcard entry by Studio Dumbar. Back Design.](https://assets-global.website-files.com/6240a56b8ba761034db992c8/6362926a771ee4e8fe7a8d06_Studio%20Dumbar_Back.jpg)
![Hero cover shot of the ME and EU postcard book.](https://assets-global.website-files.com/6240a56b8ba761034db992c8/63629308def8eef89a4436d8_ME-and-EU-Book-Cover-Hero.jpg)
![Pulling postcard out of the ME and EU perforated postcard book.](https://assets-global.website-files.com/6240a56b8ba761034db992c8/6362939385bdf47ae4e90815_ME-and-EU-Book-Perforation.jpg)
![Closeup of printing and foiling on the cover of the ME and EU postcard book.](https://assets-global.website-files.com/6240a56b8ba761034db992c8/636293925989dccbb81c56c2_ME-and-EU-Book-Logo-Foiling.jpg)
![The ME and EU perforated postcard book with pages fanned out.](https://assets-global.website-files.com/6240a56b8ba761034db992c8/6362939224ea40670d4c44a7_ME-and-EU-Book-Page-fan.jpg)
![The ME and EU postcard book internal page of Chris Godfrey's postcard.](https://assets-global.website-files.com/6240a56b8ba761034db992c8/63629392fb35b366969ac68f_ME-and-EU-Book-Chris-Godfrey.jpg)
![The ME and EU Design Museum Holon State of Extremes exhibit.](https://assets-global.website-files.com/6240a56b8ba761034db992c8/636298affb35b329609b1539_ME-and-EU-Design-Museum-Holon_1.jpg)
![The ME and EU Torino Graphic Days exhibition.](https://assets-global.website-files.com/6240a56b8ba761034db992c8/636298b050909fa753bd0dd9_ME-and-EU-Torino-Graphic-Days-2.jpg)
![The ME and EU Torino Graphic Days exhibition.](https://assets-global.website-files.com/6240a56b8ba761034db992c8/636298b0b5b9a0f1e2be0beb_ME-and-EU-Torino-Graphic-Days-1.jpg)
![The ME and EU Torino Graphic Days exhibition.](https://assets-global.website-files.com/6240a56b8ba761034db992c8/636298afa66bbb49d9474b80_ME-and-EU-Torino-Graphic-Days-3.jpg)